According to preliminary data fromintelligence firm Sensor Tower, consumer spending in mobile apps hit a record $64.9 billion in the first half of 2021. This figure represents a 24.8% increase in expenditures across the compared with the year-ago period. But while industry experts believe the accelerated shift to mobile fueled by the pandemic is a trend that will continue, it’s worth noting that — despite the new has slightly slowed, and the download growth slowed more dramatically.
From the first half of 2019 to the first half of 2020,grew 28.4% from $40.5 billion to $52 billion, for comparison — slower than the 24.8% seen in the current period. Apple’s during the first half of 2021 or 1.8x the $23.4 billion Google Play saw. However, continues to outpace growth, having jumped 30% from $18 billion in the first half of 2020 compared with the 22.1% growth from the $34 billion the App Store had seen. This is due, in part, to demand from markets like the Philippines, where the has forced business closures and quarantines, Sensor Tower noted.
Sports, finance, business, book, and entertainment apps drove consumer spending outside games. Subscription-based apps in the top 100 (excluding games) were a large part of this spend, contributing $8.3 billion. TikTok remained a top-grossing app during the first half of 2021, followed by YouTube and regular top-earner Tinder. Of course, mobile game spending contributes to the most significant part of overall consumer spending, reaching $44.7 billion during the first half of the year. The for $26 billion, but growth slowed from 26.5% in the year-ago period to 13.5% from the first half of 2020 to the first half of 2021.
Top-grossing games in the first half of 2021 were, in order,($15 billion+), PUBG Mobile (including its localized version for China, which reached nearly $1.5 billion), Genshin Impact ($848 million+), Roblox and Coin Master. also significantly slowed in the first half of this year. Last year, the COVID-19 pandemic contributed to a surge of new installs worldwide, as consumers looked to apps for work, school, shopping, health, grocery, and more. During the first half of 2020, jumped 25.7% yearly to 71.3 billion downloads. But in the first half of 2021, downloads only grew 1.7% to get 72.5 billion installs.
Theeven saw a year-over-year decline in nongame installs in the first half of 2021, dropping 10.9% to 16.3 billion from 18.3 billion in 2020. Sensor Tower believes this reflects the increased attention in markets with many iOS users, like the U.S., where businesses have been reopening, and in-person activities are resuming. Meanwhile, (nongame) installs climbed 6% in the first half of this year to 56.2 billion from 53 billion in 2020. This could be tied to the demand for is dominant, like India, which has continued to be impacted by the pandemic. As a result, app adoption on higher than on the App Store during the first half of 2021.
The (nongame) app with the most downloads was TikTok, which gained 384.6 million new installs during the first half of this reports from other firms for a fuller picture.. But this is down by around 38% from the 619 million installs it saw during the year-ago period — a change attributed to its ban from the Indian market . The rest of the top 5 most , which scored the No. 2, No. 3, and No. 4 positions, with Facebook, Instagram, and WhatsApp, respectively. Telegram was No. 5, followed by Messenger, Zoom, Snapchat, CapCut, and . Mobile game downloads, meanwhile, fell 22.8% to 4.4 billion on the App to 23.7 billion in the first half of 2021. The app data presented is a preliminary analysis that may become more precise over time. It’s also worth comparing it to related