— — Apps

Lego should snap up this rapid-fire brick-finding iOS app – TechCrunch

Lego has worked extremely closely with Apple over the years, experimenting with unreleased iOS tech and demoing it onstage at launch events like WWDC; this has included some pretty heavy tinkering on the augmented reality ARKit platform that they’ve integrated several of their play sets with, adding digital experiences to the physical toys.

But one of the most impressive integrations between iOS tech and physical Lego bricks just popped up on the App Store, and it’s built by a team of fans. The new app Brickit aims to one-up what even the Lego Group has created with an app that uses computer-vision tech to make sense of a mountain of bricks quickly.

Usersimpreslement of the app is its speed — it can make sense of hundreds of bricks in a pile within seconds. All users must do is haphazardly dump Legos into a single layer on the floor. From there, the app can quickly analyze and identify bricks in the collection and serve up some fun little projects where users have all or most of the bricks they need to build.

iOS app

While I, unfortunately, don’t have access to a pile of Legos at the moment. A TechCrunch colleague demoed the app on iOS and similarly smooth results to the demo above, with some added loading time between discovery and users can scroll through suggested projects. While navigating instructions, users are even pointed to the area in the brick pile where a particular needed piece is; what the Brickit team has done highlights the power of object recognition in the latest versions of iOS in a surprisingly useful way for this very niche use case.

As is, the app is a bit limited by the fact that it’s a third-party design. The App Store’s disclaimer page quickly specifies that this is not an app built by the Lego Group and that its developers are just fans of the product, not company employees. Hopefully, that prevents Lego from overzealously siccing its lawyers on them. Still, given the app’s impressive use of Apple hardware, it seems like the company would be better off acquiring it.

With Lego’s 2019 acquisition of BrickLink, it’s clear the company has been aiming to capture more of the community fandom around aftermarket creations. There’s a lot more than Brickit could do with first-party access, mainly in terms of access to integrations with existing libraries of Lego instructions. Allowing the company to build up a database of the actual bricks a user has in their possession, thus gaining some insights into the collections of sets they own, would undoubtedly be valuable data to Lego. The Brick app is limited to iOS, but the company’s website indicates the team aims to launch an Android app by the fall.

Gemma Broadhurst
I am a writer by profession, and I love to write in my spare time. I am one of the most experienced writer for newspriest. I always make sure that whatever is written on my blog is 100% genuine and true. I am a University of Florida graduate pursuing a Master's degree.

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